The design of a website is an important element in the eCommerce space, and it doesn’t matter what platform you use. Your website needs to have visual appeal, be attractive to the eye, and lead customers through the website easily so they find the products they want and make purchases.
BigCommerce is one of the leading eCommerce platforms in the industry. The attention to detail that BigCommerce provides helps them stand out and the platform is designed to help promote conversions.
The design of your eCommerce store matters because you want it to be easy for the customers to navigate through their journey of finding the product, learning more about the product, and completing the purchase. Having an effective Bigcommerce Design goes a long way, and 1Digital Agency can help.
1Digital Agency is a premier partner of BigCommerce Enterprise, helping drive traffic and conversions through eCommerce stores with quality content, tested SEO practices and designs that draw in customers. Here are a few tips on how you can build a better website with BigCommerce design.
Keep It Clean and Organized
Your website design needs to have structure. BigCommerce offers many great templates, but you can’t just arrange your products in any order you want. Products should be categorized and organized, and don’t underestimate the power of white space that helps avoid clutter. A clean eCommerce site that is organized can allow the products on your pages to breathe more and allows your customers to easily digest what is in front of them.
You need to make your website easy to navigate. If customers are having a difficult time finding a product or specific category, they will head right back to the search results to find it somewhere else. The less time it takes for someone to find a product or category on your website, the better it is for business.
Many customers read reviews before making a purchase, so adding reviews in a place where customers will easily see them can also be a big help to your BigCommerce store success. Remember to ask your customers for reviews, especially if they reach out saying how satisfied they are. Those reviews could be the difference between gaining a customer or losing one down the road.
Use Quality Images
As an eCommerce business, you have to remember that customers do not have the benefit of physically seeing or touching the product before they buy it. As part of your design, you need to give customers the best representation of the product as possible. Using high-quality images that showcase the product the best can help add some perspective and give customers a better idea of what they will be purchasing. The more accurately you portray the product in imagery, the more likely you are to receive a positive review if customers get exactly what they are seeing in the images.
Keep Checkout Simple
A big reason purchases do not get completed is because checkout can be so complicated and people just abandon their cart. There are many tools for BigCommerce that can make checkout simple and easy and get customers to complete their purchase in a fraction of the time. Allowing customers to check out as a guest without registering can also lead to more business and save the customer more time.
With a quality BigCommerce design, you can be on your way to great things with your online store. With the help of 1Digital Agency, a proud certified partner of BigCommerce, you can achieve the success you desire with the right partner who is with you every step of the way.
Also Read – A Custom BigCommerce Design Has Its Advantages