There are many ecommerce solutions on the market. Magento is fast becoming a very popular choice for many companies. Magento is an open source e-commerce content management system that is known as the best shopping cart software that meets business goals worldwide. Magento developers recommend this software to all their e-commerce customers, and they admire it for various reasons, below are the top 5.
Multi-Site or Multi-Store Functionality
Magento is designed to host more than one online business. Magento is a powerful platform on which 2, 10 or even 20 online stores can operate simultaneously from the same admin panel.
Guest Checkout Option
Another good feature of Magento development is the option “Payment by guests”. This is a very small feature, but it helps to keep the visitor on the site. In an online business, a visitor must register before making a purchase, and sometimes it distracts traffic from the site, which leads to a decrease in conversion rate and bounce rates. In Magento, in order to deal with this situation, the visitor can control whether they should register or, if desired, place an order as a guest in order to save time.
The integration of PayPal Payflow Pro with Magento stores allows their owners to enable a payment option that allows them to accept funds to their PayPal account. In fact, this way you can embed a special payment form on the site, and visitors will not need to leave the store and go to the PayPal site to make a payment.
As it turned out, the integration of PayPal Payflow Pro in Magento versions 2.1.x and 2.2.x allows attackers to use vulnerable stores to check bank cards for authenticity and performance. Attackers massively acquire information about other people’s bank cards in the darknet, but do not immediately try to use them to pay for any purchases. Instead, hackers initiate $0 transactions and look to see if this operation will lead to any errors, which allows you to indirectly confirm whether the card details purchased on the black market are valid.
According to the magento developer Los Angeles, the problem extends to any Magento installations, both to their own client hosting and to Magento commercial cloud solutions. It is also reported that Magento 2.3.x can also be vulnerable to such attacks, but so far experts have not observed the abuse of PayPal Payflow Pro on this version of the platform.
Magento development is very SEO friendly and this feature makes web developers easy to manage. Magento’s built-in tools help boost your business in search engine rankings.
Built-in SEO tools:
1. Search engine rewrites or canonical URLs
2. Control over meta tags for each web page, product and category
3. Automatically generated XML Sitemaps
4. CMS pages
These features can significantly help improve the viability of websites on the Internet and are a great reason to choose Magento.
Huge collection of extensions
Magento’s ecommerce solution is 100% customizable. PHP developers love this feature. If you want to change the way products are displayed or increase the loading time of your site, there are thousands of extensions in the Magento Connect store.
Here is a short list of our top 3 Magento extensions:
1. Fontis WYSIWYG Editor
2. Fooman Google Analytics Plus
3. Royal Mail Domestic and international shipping
It’s always good to keep old customers, because they are always cheaper than acquiring new customers, and therefore it also reduces the cost of doing business and increases your profit. Magento’s development helps online businesses by storing the latest order information available on their account page. So if your customers / visitors want to place the same order again, then they are just a click away. This function makes it possible to order at the distance of one click.