As the festive season methods, Amul, a renowned dairy cooperative, has warned customers about the proliferation of counterfeit ghee, particularly in one-liter refill packs. The organization has not produced this percentage size for over three years. To guard customers from such fraudulent sports, Amul has delivered duplication-proof packaging and a verification helpline to authenticate its products.
The Rise of Counterfeit Ghee
With Diwali just around the nook, the demand for ghee surges as households prepare traditional chocolates and delicacies. Unfortunately, this multiplied demand has additionally led to an upward thrust within the sale of adulterated ghee, especially for famous brands like Amul. Unscrupulous dealers are capitalizing in this possibility by using circulating counterfeit ghee in one-liter refill packs, a format that Amul has discontinued. This misleading practice now not handiest misleads purchasers but also poses serious health risks because of the ability presence of harmful additives and substandard ingredients.
Amul’s Countermeasures
To fight this issue, Amul has applied numerous measures to guard consumers:
- Duplication-Proof Packaging: The organization has brought progressive packaging technology that makes it tough for counterfeiters to replicate its products.
- Verification Helpline: Amul has hooked up a toll-loose helpline (1800 258 3333) wherein clients can confirm the authenticity of their ghee purchases.
The TTD Laddu Controversy
Recently, Amul became also embroiled in a problem surrounding the usage of its ghee inside the education of Tirupati Laddu, a sacred supply on the Tirumala Venkateswara Temple. Several social media posts claimed that Amul ghee was being used without authorization. However, Amul directly refuted those allegations, stating that it has in no way furnished ghee to the Tirumala Tirupati Devasthanams (TTD) accept as true.
A Call for Vigilance
As the festive season unfolds, clients are advised to exercise caution and vigilance while shopping for ghee. By cautiously examining the packaging and utilizing the verification helpline supplied via Amul, clients can protect themselves from falling victim to fraudulent sports. Amul’s proactive technique in addressing the issue of counterfeit ghee underscores its commitment to maintaining the consideration and self-assurance of its customers. By taking essential steps to protect its brand reputation and ensure the satisfaction of its products, Amul aims to offer clients true and safe dairy products.
