Marketing is an interesting field with large numbers of digital marketing professionals who work hard to stay on top of the competition. Nowadays, hiring managers prefer candidates who are updated with the latest tactics, trends, and news. If you want to have a successful career in digital marketing but not able to do so, then maybe it is due to the lack of new and relevant skills.
There are several digital marketing certifications for professionals. Here, we have compiled a guide of digital marketing certifications to make it simpler for you to improve your skills and advance in your career. There may have been some changes since the last time you updated your skillset with digital marketing certifications. And with so many certifications to choose from, we understand it can get confusing.
There arises the question, “Which digital marketing certification is worth it?” To guide you on the right path, we have compiled a list of the top digital marketing certifications for you.
Hootsuite Social Media Marketing Certification
Hootsuite, one of the most common social media management platforms, provides a variety of social media marketing training. Ranging from a preparatory course to an advanced social media strategy certification, Hootsuite helps digital marketers to develop fundamental social media marketing skills to attain important results.
The Social Media Marketing Certification tests your understanding of the core concepts of social media marketing and confirms your expertise as a social media marketing expert. Before attending the 60-question online exam for earning the certification, Hootsuite recommends attending their free social media training course.
Taking benefits from courses that are available to you, like Hootsuite’s social media training course is an easy way to set yourself as an exceptional candidate. The best thing is, once you clear the exam, the certification will never expire.
Google Ads Certification
Before you apply for Google Ads Certification, you must be familiar with different Google tools. A Google Ad campaign could make or break your marketing plan. Most significantly, advertising on Google generates fast results for those businesses that want to boost ROI.
To clear the program, you must test how good you are with basic and advanced levels of Google Ads. You must comprehend ideas like the cost proposition of online marketing, setting up campaigns, optimization, and measurement.
Your Google Ads certification gets completed when you clear the Google Ads Fundamentals exam and one of the extra advertising product assessments. As another necessity, you must score around 80% or more to clear this exam.
The examination includes Display Advertising, Search Advertising, Video Advertising, Mobile Advertising, etc.
HubSpot Content Marketing Certification
You must have heard about it before, and you are going to hear it always. “Content is king” and that is because it affects all other online approaches.
More precisely, high-quality, relevant content is the most important thing required to make your online tactics work.
Content remains to be one of the most important parts of online marketing and recruiters search for job candidates who have extraordinary writing and communication skills.
The HubSpot Content Marketing Certification covers around 12 different categories that will keep you updated on research and best practices. This makes the program right for aspiring content writers who want to understand the significance of content marketing and assist companies to improve their marketing ROI.
HubSpot features different programs across the online marketing field and the best thing is they are free of cost. The only thing holding you back is you, yourself!
Facebook Blueprint Certification
Facebook advertising is an effective way for companies to reach their target audience and drive brand awareness. Facebook Blueprint Certification provides two certifications, named as the Facebook Certified Planning Professional and the Facebook Certified Buying Expert. These certifications are meant for those marketers who have the responsibility to manage Facebook pages and marketing campaigns.
The Professional will have to show his or her expertise in planning successful marketing campaigns on Facebook, targeting customers for maximum effect, optimizing frequency, and reach, along with many other related areas. The Buying Professional will need to show proficiency in some areas including creating and buying Facebook ads, handling Facebook Pages, and identifying the Facebook Pixel.
Each certification consists of two exams and is valid for one year. You may take the exams in any order, but Facebook advises taking the exam in the same order listed on their site. They are controlled through the Pearson VUE site.
The Facebook Blueprint Certification is the just one formally identified by Facebook. As per Facebook, it is the most advanced level in its Blueprint program and is intended to test your Facebook marketing skills to the greatest extent.
80% of the marketers utilize visual assets in social media marketing and the trend is going to stay. Video is the most engaging and efficient form of content. The ability to form a complete video content strategy is a highly in-demand job skill in 2020 and beyond.
If you did not know earlier, YouTube is the second largest search engine, after Google obviously, and a certification from the platform brings immediate credibility.
As per YouTube, the Certified Program is wholly committed to informing all the designers and users on the platform. Tutorials offer you with the newest best practices and advanced-level industry knowledge. There are three different courses to select from, including content ownership, asset monetization, and channel growth.
Certifications are available only for experienced YouTube and Google Advertising partners. Once all the eligibility requirements are met, and you are accepted as YouTube Certified, you can complete the program.
Google Analytics Certification
Whether you focus on analytics or not, it is vital to understand how to calculate campaign metrics and check KPIs to enhance and scale-out your advertising efforts.
The Google Analytics Individual Qualification Certification shows proficiency in Google Analytics and is provided to those who can pass the Google Analytics IQ assessment.
The exam consists of 70 questions and has a passing score of about 80% and checks your knowledge of online analytics best practices and Google Analytics platform. This certification is valid for 12 months.
First, you must set up an Academy for Ads account for accessing the exam. Google implies taking its Google Analytics for Beginners and Advanced Google Analytics courses to prepare effectively.
Bing Ads Accredited Professional (BAAP) Certification
Bing’s Accredited Professional Program teaches you how to attain the most out of your ad spend and drive maximum ROI from Bing Ads. In Bing’s course, you will learn the methods to increase Bing Ads proficiency, optimize different ad campaigns, and increase Bing Ads reporting and tools expertise.
You can learn at your own pace and will get enough time to finish this exam. You must attain at least 80% to pass and become a member for one year. Once you clear the exam and get the certification, you will be identified as a Bing Ads professional with an official member badge. Also, your name will be mentioned in the Accredited Professional membership directory.
HubSpot Inbound Marketing Certification
Here, we have yet another important digital marketing certification from HubSpot.
Inbound marketing is a method designed to attract visitors and potential clients, rather than pushing a brand, product, or service. HubSpot is popularly known as an authority in the inbound marketing sector, and the certification is right for those who want to stay updated on the best practices.
This course consists of 7modules that include everything you must know, including the basics of inbound, creating purchaser personas, and understanding the journey of buyers.
Anybody can attend this exam, and anyone who is interested in online marketing must master this topic.
HubSpot Inbound Marketing Certification is useful if you want to keep yourself updated with the most recent inbound marketing practices. The course includes seven modules. It covers the comprehensive inbound method-including the basics of inbound marketing, crafting buyer personas, and understanding the journey of the buyers.
Anyone can take the course and exam. This is a certification every digital marketer must have in their tool belt as it is one of the comprehensive courses that connect aspects of digital, sales, and content altogether.
HubSpot Email Marketing Certification
The HubSpot Email Marketing Certification course is meant for aspiring digital marketers. It teaches how to create an email marketing strategy that will help in growing the business or your career. You can learn everything ranging from contact management and separation to deliverables and evaluating the email. By the end of this program, you will learn to design an email marketing strategy that works well for humans and offers you with the info you require. The whole course includes 9 lessons, 9 quizzes, and 27 videos.
Twitter Flight School Certification
Learn how to create a long-lasting impression on Twitter’s users with Twitter Flight School. Twitter offers two different “paths” to assist online marketers to attain traction and start advertising on this platform. The Marketing Leadership Program is perfect for those who want to explore large business opportunities on the social network. It comprises five 10 to 15 minutes courses. This means that the whole program takes nearly 1 hour to get completed. The Executive Leadership course is meant for those who want to improve their personal brand. It takes just 10 minutes.
Twitter Flight School possess best practices and real-life conditions from businesses to assist online marketers to integrate social media platform into their work in a much better Just log in with your Twitter account to achieve assess to these two individual courses.
SEMrush SEO Toolkit Course
SEMrush SEO Toolkit Course will assist you to make the most of the SEMrush suite of online marketing tools. The course includes 14 video lessons that are prepared by a team of SEMrush experts including modules like building, learning, and calculating on the platform. The best thing is you will become an expert in just 3 hours. This course is free! Additionally, users can study the materials and quiz themselves on what they have learned.
After completing the course, you are all set to take pass the SEMrush Certification Exam for SEO. This certification tests you on different aspects of the SEMrush Toolkit course, establishing campaigns, doing research, and measuring the rate of success.
GOOGLE DV 360
Earlier known as Google Bid Manager, Google DV 360 is a next-generation demand side platform (DSP) offering agencies, advertisers, and trade desks with better transparency and performance in worldwide display media buying across the ad exchanges. It helps to connect with the audience through the most comprehensive programmatic platform. The certification conveys in-depth knowledge of Google Bid Manager thus enabling you to optimize and automate digital media buying efficiently across different channels in no time.
There is no exact or minimum qualification required to become a Google Ad Exchange certified expert. Therefore, anyone who knows Google AdWords, Google Analytics, and Google methods of marketing can attend this test.
These days, both marketing agencies and businesses consider marketing professionals who have achieved renowned digital marketing professionals. The increase in cutting-edge technologies like artificial intelligence is a thing every digital marketer much keep a watch on. Machine Learning and AI technologies are evolving. It will open doors for several new opportunities for digital marketers, which means professionals must update themselves with new skills.
It is the right time to be a marketer. But marketing is unpredictable. New technologies and practices keep coming every week, which means marketers must keep themselves updated with the latest online marketing trends and technologies. To stand out from your competitors, it takes much more than aspiration and hope.
There are large numbers of digital marketing courses and certifications available online for professionals who want to improve their skills and move ahead in the digital world. The ones mentioned here can be used as a starting guide to ensure you possess all the skills that recruiters look for in top candidates. Be cautious not to pursue digital marketing certifications that are not relevant to your career goals.
Those who move ahead and take full control of their career are the ones who stay ahead of their peers.
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