Sentiment analysis is all about analyzing the feelings, opinions, and perceptions of people through online feedback, comments, reviews or surveys on social media and other platforms.
It helps companies to understand the behavior of different people towards a particular thing, product, services, and actions or how people react to such things.
People giving the positive or negative comments or reviews representing their sentiments. To generate the sentiments from the sentiment analysis depends on the platform from where such data gathered and the process of analyzing the sentiments of different people.
How Sentiment Analysis is Done?
On social media platform you can find Texts, Emojis, Gifs and Images showing a certain type of gesture from where sentiment analysis experts can gather the information and store for further use.
Sentiment analysis can be generated through varying sources like document, paragraph, sentence sub-sentence levels using the insights of humans.
Experts having knowledge of different languages and can read sign or symbols on different online platforms can prepare the detailed information about the sentiments of people on a assorted topics, actions, product or services launch and official statements by individual celebrity, company, organization, political or social party of government anyone else.
Sentiment Analysis through ML and AI
To generate the sentiments from sentiment analysis, data mining, machine learning and AI based technologies are used to produce the sentiment and subjective information.
Once the model is trained with a huge amount of training data, machine learning models start understanding the meaning of different types of comments and feedback given by people in various forms like Emojis and Icons, etc.
Actually, sentiment can be generated either manually through humans or using the ML or AI-backed software or application that can generate the sentiment using the past experience learn from machine learning training data sets used while building such models.
The accuracy level depends on the experience of experts and models training data quantity.
As much as data sets has been used to train the AI-based model for sentiment analysis the accuracy wold be higher.
Though machines can produce results faster than humans and handle huge tasks in a shorter time period while humans can take extra time but they will give you more quality results, as a human can better understand the sentiments of others.
To generate the accurate sentiments from sentiment analysis hire the professionals who can do this job manually or mix of human efforts and automated applications to analysis the sentiments at critical level and help companies better understand their customers.
It also helps business enterprises to launch the right products and services after analyzing the sentiments of their existing customers or persuasion of potential customers.
Cogito is providing sentiment analysis services using the modern approach and help API developers to integrate the right algorithms with natural language processing to train their models with accuracy.
It has experts and various data sources to provide the best sentiment analysis service at best pricing helping organizations to understand their customers better.
Also read – How AI helps in Banking or Finance?