SEO analysis is a process of analyzing a website from the perspective of search engine optimization. This process is executed with various SEO analysis tools such as Google Analytics, Google Search Console, MozBar, etc.
Primarily, SEO analysis is performed by SEO experts or an SEO company India. But if you have enough knowledge and understanding of using various SEO analysis tools, you can also perform it on your website by yourself.
Performing SEO analysis on your website helps you detect your website’s areas and functions that may require some improvement. It gives a deep insight into your website from the perspective of search engine optimization.
By performing this SEO practice on your website, you can learn what changes you should make to update your website and what strategies you need to follow. Apart from this, by doing so, you can stay ahead of your competitors.
Considering the importance of website SEO analysis these days, it has become crucial to master SEO analysis skills. If you don’t have any idea about this, this guide may prove helpful for you.
In this guide, the experts at The SEO Buff have comprehensively explained how you can analyze your website for search engine optimization. But before we move on to this, let’s explore what the SEO analysis tools you can use to analyze your website are.
Best SEO Analysis Tool You Can Use
Google Analytics is not only an SEO analysis tool, but it is much more than this. It is a super SEO tool that allows website owners to check every aspect of their websites and analyze them. If you are not using this tool yet, we recommend you start using it as soon as possible because it is extremely important for online marketers. As a website owner or online marketer, you can’t survive without it.
Google Search Console
Google Search Console (formerly known as Webmaster Tools) is nothing less than Google Analytics. If Google Analytics is to the online marketers like air, Google Search Console is like water. As an online marketer, you cannot also live without it.
Google Search Console is entirely for Search Engine Optimization. It is similar to Google Analytics, but it provides the analytics and other data in a simple and straightforward way. It would be best if you use this tool. It would be beneficial for optimizing your overall website.
MozBar is another excellent SEO analysis tool that can help you glance at your website’s insights. It can prepare an instant analytics report of your website status. It also suggests to you what changes you should make and what are areas you should predominantly focus on
Apart from these three SEO analysis tools, there are many more you can use to detect the areas in your website that require some form of improvement, including Ubersuggest, Ahrefs, and Semrush.
Now, let’s explore how you can perform SEO analysis on your website.
Performing SEO Analysis On Your Website
Check Your Website’s Ranking- This is the first and foremost thing you need to check on your website. You can use any of the SEO tools mentioned above to check your website’s ranking on the SERP. You can also check the ranking of every page of your website.
All you need to do is to find a rank checker in the SEO tool and paste your website link on the search bar. Within a few seconds, you will get a piece of detailed information about your website’s ranking.
Check Your Website’s URLs and Meta Descriptions- Google has its own set of rules for creating a website’s URLs and meta descriptions. If your website’s URLs and meta descriptions are not created as per that set of rules, it can affect your website’s ranking. So, it is crucial to develop your website’s URLs and meta descriptions correctly.
Using an SEO analysis tool, you can easily find out if there is a need for editing your website’s URLs and meta descriptions. And once you detect the issue, you can readily edit and correct the wrongly created URLs and meta descriptions.
Check Your Website’s Spam Score- Your website’s spam score matters a lot for your website’s ranking. If it is more than a decent spam score, it can cause a drastic fall in your website’s ranking.
One of the biggest reasons for your website’s increased spam score is the higher number of inbound links from low authority websites.
To know the spam score of your website, you can use any of the tools mentioned above. They are effective in measuring your website’s spam score accurately.
Analyze Broken Links- Broken links can be harmful to your website from the perspective of both the users and search engines. It can cause a terrible website-visiting experience for the users and a massive fall in ranking for your website. So, it is crucial to fix all the broken links on your website.
To find and fix the broken links on your website, Google webmaster tools can help you. Apart from these SEO analysis practices, you should analyze your website’s internal links, content optimization, page speed, etc. That’s how you can completely analyze your website from the perspective of search engine optimization.
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