Video marketing has become a favorite for content marketers. With videos, user engagement is higher than any other form of content. They’re also great for conveying information because of their concise form and visual imagery.
Although they can come with a hefty price, explainer videos can be a great investment for your brand in the long run. Which is why many brands have turned to explainer videos to communicate with their audience.
In this article, we’ll discuss seven reasons why explainer videos are worth investing in:
We Are Visual Learners
We’re visual beings and we thrive on imagery. When information is presented in both visual and audio format, our brains have a much easier time processing it.
As a matter of fact, a psychological researcher Liraz Margalit of Psychology Today said that our brains process videos 60,000 times faster than text.
Compared to reading, videos take less effort to understand. When learning a new subject, there’s a high probability that a majority of people would choose a video over a textbook.
The truth is, visuals are much more interesting to watch and listen to than reading giant blocks of text.
Also, videos are a combination of audio and visuals and can explain things better than text alone. Images by themselves can also get lost in translation. Having both the visual cue and audio combined can better convey a message better than anything else.
Videos Are Concise
Videos have the ability to give the most amount of information in the shortest amount of time. They’re only a few minutes long so your customers won’t be forced to bail early.
Explainer videos save people loads of time. Your audience would rather sit through a 2-minute video than a 20 minute one. Due to this, videos are highly preferred over other types of content.
According to research, 51% of Millennials would rather watch a video than read the same content.
We live in an age where everything is expected to be done instantly. A long 10-minute video won’t sit well with your viewers. In fact, it’s bound to chase them away. People value their time and won’t appreciate having their time wasted.
Having your content in an explainer video format is efficient because it compiles all the information you need to convey to your audience.
Other than that, conveying information in an explainer video format would mean that you value your audience’s time which will give them a good impression of your brand.
Videos Are Versatile And Highly Shareable
Since explainer videos are short, sweet, and visually appealing, they’re great for sharing with others. They’re highly accessible for anyone— even mobile users because of their format.
After watching a branded video they found enjoyable, 83% of consumers said they would consider sharing it with their friends or family.
However, this doesn’t mean that any explainer video will get shared. The content of the video is important as well. The truth is people love to share fun and interesting information with their followers.
Other than making your site look credible and interesting to watch, they’re fun to share. They’re easily shareable when you upload your videos on sites such as YouTube and Vimeo. These platforms usually provide a share button that allows your viewers to share your content with their friends or followers.
Since it’s easier to share, videos can greatly improve your SEO. However, make sure that your video is optimized for mobile users with readable text, clear images, and good audio since mobile users make up the majority of viewers nowadays. It’s key to keep your mobile audience in mind.
Videos are great for SEO
Having an explainer video can help you with your SEO in many ways. One way is by having a video on your landing page. Having a landing page with blocks of text and images won’t do a good job at keeping your visitors from leaving. On the other hand, a video on your landing page will retain visitors and keep them from leaving the page.
Since Google owns YouTube now, there has been a significant increase in how much impact your videos have on your search engine rank.
Most of the time, now when you search for things on Google, it’s highly likely you’ll spot a video in the search results. Google wants its search results to be of quality and videos do a great job at providing information.
Videos are Memorable
The average person only retains 10% of what they hear but 50% of what they see according to a study by Wharton Research Center. Because of this, videos are perfect for catching someone’s attention and retaining it.
Compared to reading a long article, people are more likely to remember details if they see it in a video rather than text alone. Unless you’re gifted with a photographic memory, it’s impossible for someone to remember details thoroughly from textbooks.
They’re fun to watch and most importantly, people will remember most of the information in a video. Hence, making videos the ideal tool to convey messages to an audience.
Video Increase Conversion Rate and ROI
A survey by Video Rascal states that around 85% of people are more likely to buy a product after they’ve seen the product featured in an explainer video.
Before purchasing a product, consumers want to know what they’re planning to buy so they do their own research by looking into reviews, product descriptions, and instructions on how to use them.
Nowadays, consumers are much smarter and aware. Blatant advertising is bound to chase them away. So, explainer videos that provide them value are much more appreciated than a TV commercial.
A good example of an explainer video increasing conversion rates is when CrazyEgg added a video to their homepage and experienced an increased conversion rate of 64%.
Based on the statistics above, having a video on your landing page or social media platforms will definitely be beneficial for your brand. Other than providing informational value for your viewers, it’s bound to increase your conversion rate and ROI one way or the other.
Videos Increase Sales
Did you know that explainer videos boost conversions by 20% on average? They also work especially well if you embed your video above the fold on your home page.
According to Tubular Insights, consumers will make a purchase after watching a video. People have the tendency to buy or sign up for something after getting to know the product. This can be done by watching a branded video that explains the product.
Want to know more why explainer videos are great for your brand? The folks at Breadnbeyond created this ebook that explains more about why explainer videos are worth investing in. Check it out by downloading it below:
