If you’ve been blogging long enough, then you’ve probably noticed that in search engines, longer posts perform better both on your website as well as on your rivals’ site.
The pattern raises a number of questions. Does the word count of the blog really matter? If so, what is the optimal word count of a blog? And does the word count of blog post actually matter in SEO?
Google specifically stated that, in its algorithms, it does not use blog post word count as a ranking factor.Keep assured, Googlebot does not just count words on a website or a post, so users can find even short posts very helpful. Google crawls and indexes only 140 character posts so they’re not going to include a normal volume of text in their lists.
If you have people who like your blog and participate in it on a daily basis, it’s also a perfect way to allow them to share comments about your content. A short essay often ends a longer talk and people look for talks like this in the look.
However, instead of focusing on word statistics, the priority will be on producing original, high-quality content. Nevertheless, merely because the word count is not a straightforward factor, it does not mean it does not matter or influence the SEO in any way. A variety of factors affect the effectiveness of your blog posts for SEO, however word count is the obscure one.
Let us discuss some of the key facts to understand whether and how word count affects SEO in blogging.
Ø No Google Algorithm Evaluates on Word Count Basis
There’s no algorithm in Google that segregates on the basis of word count itself. In the past, there were several reports that tried to equate word count with high-page rankings. Such surveys pump out “sweet-spot” numbers from 1760 to 1890 terms to 2000 +, mostly based on analysis of millions of pages at a time.
Yet Google has been adamant that short posts are not going to rate lower simply because they are short, and that word count is not component of their rating scheme. Then why so many top scoring pages have the big word counts?
Ø Quality over Quantity Matters in SEO
Blog word count completely depends on what you’re blogging about. While you may remember a high school article or two in which you spread a thin idea over 1,000 lines, it’s not recommended for blogging on SEO.
People want answers to questions in a succinct way and search engines expect satisfied customers. But suggested word count will and should vary based about what the subject concept is.
If you’re addressing a question like “Difference between you and yourself,” you should keep it nice and tidy at about 200-300 words, so you’ll definitely find the featured snippet simple (side note: the current place holder offers around 170 words of clarification and a few details graphics).
But if you answer anything like “Explain String Theory,” you’ll need far more room in some reasonable capacity to cover the subject. Higher rankings in your niche rely less on how long you publish, rather than how well you publish it down.
Ø Word Count Depends on Content Demand
Since no robot or software can fool you with the exact number of word count, it should be modified if appropriate. Word count solely depends upon the content demands. For instance, when you are posting regarding SEO Do’s and Don’ts your word count may be between 2,000-2,500 words. But when you are posting about your Word Counter tool it will be round about 1,000.
Well, using a word counter tool like Prepostseo is helpful when you are considering word count in your blog. Because online words counter tools not only provide you with no of words in your post but also tell how many characters and sentences are there along with reading time of the blog.
Ø Frequency Matter More than Word Count
How often you post is much more important than how many words you write. While there is no magic number here either, keeping on to a daily blog schedule would help your SEO much more than writing longer blogs. That’s because search engines may not rate you based on word count, but they rank based on how up-to-date your content is.
For most organizations, it is recommended that blogs be written weekly or biweekly. It shows that you are delivering consistent, relevant content to Google, and it gives you the opportunity to create a daily following. It also means that, on a regular basis, you have content available to post on social media.
Ø Consistent Posting
Your SEO will be alright as long as you have the appropriate information. At the end of the day, it’s a matter of whether the content is up-to-date, authentic, and centers around a core keyword that is important to your website without overuse of text.
Everything else is significant but in the end secondary. And care less about whether you have enough material to achieve 1890 terms and rely more on consistency, and whether you’re supplying searchers with anything useful. In the end, your SEO will be ranked high by considering all these aspects.
Write content on the website, as mentioned above, that answers questions from your customers. The density of the content is critical to SEO. Make sure you are detailed with the materials.
Often organizations may write content on programs that actually offer an explanation of what they are doing or offering. Write content that describes the framework, what makes your business special in that phase when reacting to that consumer queries.
Arrange the questions with the trend toward voice search as if your users speak in their Smartphone. For instance, instead of writing, “best SEO website page length,” or “best SEO website word count,” draft your questions as, “What is the best SEO website word count?” Write down all your questions basically the best way the clients will speak or inquire about them. Most significantly, how deeply you cover your chosen subject, and how often you publish it matters more in SEO rather than just word count. Use as little or as many words as you can just according to your content, study your topics well, and at least post several times a month these are all the hacks or you can say shortcut to rank your website high on SEO platform.