Given the number of individuals who use social media every day and the number of hours spent there, it makes perfect sense to use it to further your business objectives. Facebook and Instagram are the two most popular social media sites for businesses to run Social Media Ads, so if you really want to follow suit, we’ve got you covered.
Disclaimer: Because running advertisements on social media is a bit hard with so many details and capabilities, it is highly suggested to hire a professional to teach you all you need to know about running ads on Facebook and Instagram. Here’s a highly preferred Online Facebook Ads course if you’re looking for one.
Continue reading our summary on how to run ads on social media for all readers who want a quick overview.
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Guide for Set Up the Social Media Ads
1. Create an Account on Ads Manager
The nicest aspect about running Facebook and Instagram advertisements is that you can manage them both from the same interface, which would be Facebook Ads Manager. All you have to do is create Facebook and Instagram business accounts, then log into Facebook Ads Manager & connect your accounts.
Set up the account appropriately with all of the required information, and you’re good to go. This dashboard now allows you to design and run advertising on both platforms.
2. Choose the type & goal
When creating your first ad, you’ll need to select the type of ad and the goal. A video ad, an image ad, a combination of both, and many other forms of ads are available.
After you’ve done that, you’ll need to choose a goal or target. Whether you’re looking to raise awareness, convert a user, increase traffic, improve views, generate leads, and much more? It’s critical to choose your campaign’s goal carefully if you want to get the best results.
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3. Narrow Your Audience
The following step is to determine, define, and add your target audience. Multiple filters can be used to narrow down the target audience. Age, gender, occupation, location, educational credentials, likes/preferences, and so on are only a few of them.
As a result, you can be as specific as you want. Another alternative is to make use of their custom audiences feature. You could upload a database of your current users or the people you wish to target and run advertising for them here as well.
4. Allocate Budget
This step is one of the most crucial steps to set up the right budget to get max conversions. A concept of bidding is to follow up the social media ads trends and updates. You need to tell the platform how much you’re willing to pay every time a user clicks or interacts with your ad.
Specify a bid in comparison to your competitors for better preference. Once you’ve set the bid, you need to add your budget. It can be a daily budget.
“So for example, your bid can be 100 rupees and your daily budget can be 1000 rupees. There are more options available when it is about the budgeting & bidding your Advert depending on your campaign objectives.”
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5. Choose the Timeline
Enter the dates and times when you want your ad campaign to run. You can also select specific days.
You should keep in mind that even after you’ve chosen dates, you can change them at any time in the future if it’s more convenient for you. However, if your funding runs out before the deadline, the campaign will be immediately paused.
6. Finalize Creatives
Finally, it’s time to submit your ad concepts. Based on the ad space you select, such as stories, posts, carousel, and so on. You’ll have to come up with something innovative for those. For each, guidelines and best practices are provided, and you must follow them.
You should also give this hack a shot. If you’re not sure which creative will work best for you, use A/B testing.
7. Track
The Facebook Ads Manager tool also provides thorough reports and tracking features to help you evaluate the success of your campaign. Use this information to develop conclusions and plan your next steps. It also aids reporting, which is crucial for practically every marketer.
To avoid spending on it in the future, pick out the components that worked well for you and notably the ones that flopped.
Summarizing,
On social media, paid advertising isn’t the only way to sell. You can also achieve fantastic outcomes by using natural methods.
Learn social media marketing with experienced professionals and practitioners if you want to know everything there is to know about organic and paid social media.
Also, have a look at our post on the top social media trends of 2022. Social media integrated with other digital marketing elements can lift the face of your business/organization.
Let us know what you think in the comments area below.
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