Tumblr is pronounced as Tumblr. It is a social network site used mainly for the purpose of microblogging (i.e. blogging on a small scale). Created by David Karp in 2007, Automattic now owns it and the site is now 12 years old.
It allows users to post multimedia associated content which helps create a short-form blog.
Users can follow blogs of other Tumblr users on the platform with ease and they can also make their own blogs private.
If users receive follow requests from other users, they have the right to either accept or reject them. As of August 2019, the network has around 475 million blogs.
It had 500 million visitors in January 2006 which fell to 400 million by August 2019 engaged in Tumblr posts. And most of the users prefer to use Tumblr app to get engaged with feeds of people they follow.
For marketers wishing to make improved outcomes for their social media strategy and plan, they need to determine the right time to post on their social media handles.
This is a big step ahead if they wish to boost their reach, potential and expand their online target audience by Tumblr posts.
Facebook and Twitter have a usage pattern that corresponds with each other but now in slight margins.
If users wish to get their posts/tweets catch the most attention, likes, retweets, comments, and impressions; social media experts recommended publishing them between 1 and 3 pm EST from Monday to Thursday.
The demographics of Tumblr users are different, in comparison to mainstream social media networks.
This demographic also proves the usage pattern of Tumblr being different too. Marketers looking to utilize Tumblr at maximum levels should know that the best time to post on Tumblr is between 7 to 10 PM EST, Monday to Thursday (Posting anytime on Sunday is not included).
It is also strongly recommended that social media marketers match their posting schedule as per the routines of high school, college, and university students. A large part of the 13-24-year-old user demographics makes a large percentage of Tumblr users.
Facebook is fast-paced in terms of its usage and a large part of Tumblr users tend to visit the platform with the intent of staying on it longer.
This factor makes it one of the most engaging social media platforms on the planet.
This is worth it for sure because this helps users save the best content for the best time.
Marketers often gather their content and publish it whenever they are ready. But this does not, in fact, guarantee its publishing at that very time.
This without a doubt, is something a person learns. Why? Because they prefer publishing content as quickly as they can in order to reap the efforts of their strategies and see the effects.
Tumblr has an option for its users in the name of advanced posting. It basically gives them the ability to schedule their content in advance as far as they would like.
Does posting at these time slots work? It does for sure because Tumblr’s dashboard and search results display content posted recently (especially when a user searches for a specific tag or term).
Posting content when users are not on Tumblr is an effort going to waste and wasting a post that had the potential to be viral.
Marketers prefer posting content on Tumblr when its users are online, especially if they want the content to be posted soon.
The following are the additional times other than Tumblr’s normal posting time:
- Before School – Between 4 and 7 AM EST from Monday to Friday.
- During Lunch – A time when most users take a break and have a quick look at their social media accounts (Tumblr included).
Social media marketers hence need to keep in mind that posting Tumblr on these time slots may not guarantee their content getting the needed attention.
Both time and quality of content are equally important. The quality of the content hence needs to be up to the standard if they wish to gain any meaningful attention and metrics for their content.
Another thing a social media marketer must note is that Tumblr has a posting limit of 25 posts a day (including re-blogs).
This rule also applies to cumulative posts on both primary and secondary blogs.
Tumblr only resets blog limits at midnight (in the United States Eastern Coast standard time).